INTRODUCTION
Dibs began as a booking platform plug-in for boutique fitness studios with retention strategies such as dynamic pricing and behavior-based micro-incentives.
At Dibs, I designed an independent booking platform that helps studio fitness studio owners manage business, understand their sales, and keep their customers coming back.
Role: Research, Concepting, Wireframing, Design
Tools: Sketch, InVision, Adobe CC, Zeplin
Time Frame: 2 months to redesign. On going iterations.
The Problem:
• We needed to gain traction through sales for our next fundraising round. How can we persuade more fitness studios to use Dibs?
The Solution:
• Revamp our existing dashboard and become an independent booking platform for fitness studios.
RESEARCH
To get a deeper understand of the situation, we observed and interviewed our current studio partners, and sent out a survey to 3000 studio owners that were sourced through a third party.
Findings:
• Studio owners spend up to $3000/month for plug-ins to work with their current booking platform.
• They did not understand what drove revenue. They wanted better insight to their sales over time, customers' behavior, and class performance.
• Their main focus was reaching new customers through marketing services and strategies that they lost focus of their top customers. Our previous findings showed that a studio's top customers comprised the bulk of their revenue.
OUR PLAN
Information Architecture and Sketches
To effectively select features for our MVP, we asked studio owners, "What would it take for you to completely switch your studio to Dibs?" From their answers, we condensed and prioritized their full wishlist to the following:
MVP features and priority
Sketches
We needed to focus on structure, hierarchy, and flow of information, so we wireframed out the sections that needed discussion the most and presented it to our stake holders.
Initial freehand wireframes to focus on structure, hierarchy, flow of information
PLATFORM SECTIONS
Dashboard
Our previous research showed that the top 20% of customers bring in the most revenue. We redesigned our dashboard to shift studio owner's focus to these customers and actionable metrics.
Our new dashboard focusing on Sales Revenue, Customer Behavior, and Class Statistics
Reporting & Client Export
From our interviews with our studio partners, we found that they needed to export sales reports for accounting purposes. They also needed the ability to export client emails for marketing strategies.
Front Desk
One of the main concerns from front desk personnel was difficulty in finding certain functions within our previous dashboard. We created a navigation bar within the front desk to solve this.
Client Management
Like our front desk section, there were many functions that hard to find within the client management in our previous system. We redesigned this section to give employees a snapshot of a client's profile and implemented the same navigation bar as the front desk for easy access to all the possible functions.
Class Management
We designed an MVP class management system for studios to keep track of rooms, instructors, and classes. Our future iteration takes a Google Calendar approach to show all their classes and details.
Mobile Web
We designed a mobile web view of our dashboard knowing that studios can become busy during class check-ins, owners are always on-the-go, and the fact some smaller studios might not have a physical location.
FEEDBACK & TESTING
After each component is completed and live, we test with our current studio partners and have weekly check-ins through emails and meetings. We iterate our product once we receive and evaluate their feedback.
WHAT'S NEXT
We are in the process of building out the complete product. We are designing a payroll system and a private class management tool that would be needed to make Dibs independent studio management and booking platform.
